Andre Agassi Discusses Nike Ad Campaign With Colin Kaepernick

Nike made Colin Kaepernick the face of its latest ad campaign – a move applauded in some corners yet reviled in others

Tiki and Tierney
October 30, 2018 - 7:30 am

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Nike has made Colin Kaepernick the face of its latest ad campaign – a controversial move applauded in some corners yet reviled in others.

“It’s definitely a lightning rod, and they've been known to not be scared of that,” tennis legend Andre Agassi said on Tiki and Tierney. “The history is what it is. This company has grown from one man’s vision . . . and who’s to say what really catapulted them into their own space? They’re there now and they occupy that space. I don’t know if . . .  (being) controversial for the sake of being controversial is a need anymore. I wouldn’t presume that to be their reason behind it, but with that being said, it leaves you wondering what is going on in the board room that makes them make any given decision? I’m not privy to that.

“I don’t know what the end game is,” Agassi continued. “I don’t know if this is edgy for the sake of being edgy. I don’t know if they’re taking, in their opinion, an ethical or moral stance. In either case, the company deserves the right to make their decisions, and the consumer decides for themselves. I could see why Kaepernick wants to be a part of Nike, and if I was sitting in that board room, I could give you a better idea on why Nike wants Kaepernick.”

Agassi, 48, partnered with Nike from 1985-2005 and again in 2013.

‘For me, they’ve been unbelievable throughout the growth of my career on multiple fronts,” Agassi said. “I’m forever indebted to Phil Knight for what he’s meant in my life, and I know they’ve gotten their share of value out of it, but it really has been more than just business between me and him. So much so that when I left Nike – it’s one of the greatest regrets of my life. They’ve never re-signed somebody that left them and they never signed a retired athlete, but he did with me because we shared a moment over lunch where we both were basically in tears over something that never should have happened.

“It’s a long-winded answer to not give you an answer,” Agassi continued. “I don’t know what they’re thinking.”

(Listen below to hear Agassi’s thoughts on tennis legends Pete Sampras, Novak Djokovic, Roger Federer, Rafael Nadal, and Rod Laver, among others.)